this is the link to the DeBeers 25th anniversary commercial. The advertisement industry is very powerful it influences people on millions of issues. if commercials like this had the power to create the tradition of buying diamonds to show your love, it is incredibly possible that with the right slogan you could influence people to help reduce the purchasing of blood diamonds. At ACC this week one vendor i was talking to said, "its all about the packaging, you could sell someone a piece of crap as long as it was packaged right."
http://www.youtube.com/watch?v=4vXHm8TzLzE
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