It's no Boo-Boo: Bandages as fashion accessories this was an article in The Herald Tribune that was published this past August. It states that band-aids are starting to be considered a fashion accessories and are worn even without a cut.
Everything should be beautiful and designed, why try to blend this object into the skin. Honestly does the color of regular band aids really match any skin color?
Designers listed in this article for designing band aids were Marc Jacobs, Fabian Seibert and Alexandre Herchcovitch.